ALCATEL ONETOUCH NAMED THE OFFICIAL SMARTPHONE AND TABLET
PARTNER OF THE LA GALAXY AND STUBHUB CENTER
New multi-year partnership provides ALCATEL ONETOUCH with on-site and in-market fan engagement in the Los Angeles market
LOS ANGELES – August 23, 2015 – ALCATEL ONETOUCH - the fifth largest mobile phone manufacturer in North America*, today announced a new multi-year partnership with the five-time MLS Cup champions, LA Galaxy, and their home stadium, StubHub Center, becoming the Official Smartphone and Tablet Partner of both the team and the multiple-use sports stadium. Continuing on their commitment to growing the brand in North America,this new partnership expands on ALCATEL ONETOUCH’s strategic investment in MLS, focusing specifically on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement. Financial details of the partnership were not disclosed.
“The opportunity to partner with the LA Galaxy – our home MLS club – with such a legendary history, is very exciting as we continue to strengthen and grow our brand here in North America,” said Steve Cistulli, Senior Vice President & General Manager of North America for ALCATEL ONETOUCH. “By continuing our MLS investment, we’re not only able to tap into one of the youngest and most socially engaged audiences in North American professional sports, but are also able to work with the LA Galaxy to directly engage with our local community.”
Beginning with the upcoming August 23rd LA Galaxy game against the New York City FC, fans attending LA Galaxy home matches will have the opportunity to experience ALCATEL ONETOUCH’s technology hands-on, including the chance to win special prize packages through in-game and social media promotions. ALCATEL ONETOUCH has also pledged to be an engaged partner in LA Galaxy’s community engagement programs, which will include activities in Los Angeles and Orange counties. Additionally, as part of the multi-year deal, beginning in in 2016, ALCATEL ONETOUCH will have promotional and experience rights to one LA Galaxy player, details to be announced in 2016.
“We are excited to partner with ALCATEL ONETOUCH in an effort to further engage fans of the LA Galaxy and fans of soccer in North America,” said LA Galaxy President Chris Klein. “This strategic partnership allows for us to utilize ALCATEL ONETOUCH as we drive social and digital engagement across multiple platforms.“
ABOUT ALCATEL ONETOUCH
ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.
For more information, please visit www.alcatelonetouch.us
ABOUT LA GALAXY
The LA Galaxy is an American professional soccer club, based in Los Angeles that competes in Major League Soccer (MLS). It is one of the league's most-decorated clubs, having won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014)—the Supporters' Shield four times (1998, 2002, 2010, 2011), the Lamar Hunt U.S. Open Cup twice (2001, 2005), and is one of just two MLS teams to win the CONCACAF Champions' Cup (2000).
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia), Brisbane Convention and Entertainment Center and The O2 arena and entertainment district (London, England). Assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network. For additional information, visit www.aegworldwide.com.
Media contact:TCT Mobile Limited
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