ALCATEL ONETOUCH CONTINUES BRAND PARTNERSHIP EXPANSION;
NAMED THE OFFICIAL SMARTPHONE PARTNER OF
MAJOR LEAGUE SOCCER’S NEW YORK CITY FOOTBALL CLUB
New multi-year agreement expands ALCATEL ONETOUCH’s MLS club partnerships to the greater New York Area with on-site and in-market fan experiences
NEW YORK – October 26, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced a new multi-year partnership with the New York City Football Club (NYCFC) - the newest professional soccer team in New York City and the first Major League Soccer Club to play within the five boroughs. In recent years, ALCATEL ONETOUCH has been one fastest growing mobile brands in North America by market share by bringing simple, high-quality choices to the mobile handset marketplace.
“Our approach to brand growth is focused on bringing our technology’s value and experiences to the hands of consumers, and partnering with New York City FC gives us the unique opportunity to interact with a diverse and engaged audience,” said Steve Cistulli, Senior Vice President & General Manager of North America for ALCATEL ONETOUCH. “New York City FC might be a young brand to MLS, but they’ve already built strong affinity in their community and we’re excited to join with them on growing and strengthening those fan connections.”
This new partnership with NYCFC is focused on bringing ALCATEL ONETOUCH mobile experiences to the Club’s fan base – both in-stadium and in the greater New York City communities. Specifically this engagement with fans will deliver new pre-game and in-game experiences, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.
“We are proud to announce our partnership with ALCATEL ONETOUCH as we reach the close of our inaugural season and are excited to be working together on our journey into the seasons
ahead,” said Tom Glick, President of New York City FC. “Together with ALCATEL ONETOUCH, we are going to do more for our great fans and continue building the passion for soccer in New York City.”
*IDC – WW Mobile Phone Tracker – Q2 2015
ABOUT ALCATEL ONETOUCH
ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.
For more information, please visit www.alcatelonetouch.us
ABOUT NEW YORK CITY FOOTBALL CLUB
New York City FC is the first Major League Soccer Club located within the five boroughs. Majority owned by City Football Group, which includes Manchester City FC, Melbourne City FC and Yokohama F. Marinos, New York City FC play their home games at Yankee Stadium, which is also home to minority owner, the New York Yankees. New York City FC kicked off their inaugural MLS season in March 2015.
For more information, please visit www.nycfc.com